ULTIMATE GAME Co., Ltd., a leading online game publisher in Thailand, hosted a spectacular launch event for Iris Origin SEA, a legendary IP reborn in a completely upgraded form. The new version boasts enhanced quality in every aspect and is available in a cross-platform format — playable on both PC and mobile. With a full-scale rollout across Southeast Asia, gamers were given the chance to experience this exclusive adventure before anyone else in the world at the event held on September 23, 2025, at the Eden Zone, 1st Floor, CentralWorld.
Mr. Attachet Chaiyanasongkram, Chief Executive Officer of ULTIMATE GAME Co., Ltd., shared his vision during the event:
ULTIMATE GAME was founded on the belief that games hold the power to inspire people. With over 15 years of industry experience, we aim to be a driving force in the online gaming scene across Thailand and Southeast Asia.
Today, we are proud to reintroduce Iris Origin SEA — a legendary title — in its best and most advanced form. With an investment of over 100 million baht, we’ve created a connected game world where players can truly share their experience through a smooth, cross-platform system.
Our goal is to expand our regional presence, building a user base of over 1.25 million players during the launch period. With multilingual support and exceptional customer service, we are committed to delivering a quality gaming experience across the region. We are determined to become one of the leading mobile game publishers in Southeast Asia, driving sustainable growth for the future.
Mr. Kotchawara Vanichayaporn, Chief Marketing Officer of ULTIMATE GAME Co., Ltd., shared:
We’ve observed tremendous growth in the gaming industry across Southeast Asia, particularly among mobile gamers. Seizing this opportunity, we chose to revitalize a legendary IP with strong foundations to fully penetrate this market.
Our clear goal is to make IRIS ORIGIN SEA one of the most talked-about MMORPGs — a title where players can immerse themselves in a shared virtual world, building a lasting community of gamers.
We are also collaborating with partners from diverse industries to launch engaging activities that go beyond entertainment. We envision gaming as more than just fun — it should be a tool for positive social development and a source of creative inspiration. We aim to make gaming a key driving force in advancing Thailand’s gaming industry to an international level, all while aligning with the lifestyle of modern gamers, Mr. Kotchawara concluded.
The event was packed with all-day excitement — from store opening until late in the evening — offering a variety of interactive experiences for gamers. Highlights included the Happy Hour giveaways, photo booths, Cosplay Gameplay Reviews, and the Activity Passport, where participants completed mini-quests to earn premium prizes from a wide range of partners.
One of the most visited areas was the Test Game Zone, where attendees were the first in the world to try Iris Origin SEA before its official release. Participants also received exclusive in-game items usable at launch — a privilege available only to those who joined the event.
The crowd’s energy peaked during the live gameplay showcase featuring popular teen actors Nut Supanut and Ping Oabnithi, known for their roles in boy love dramas. Their live stream session drew loud cheers and brought even more fans to the venue. The event wrapped up with a high-energy mini concert by TPOP artist Benz Khaokhwan, who lit up the stage and got everyone dancing and singing along in celebration.
The event was made even more memorable thanks to the incredible support from a wide range of partners who came together to deliver an unforgettable experience for the gaming community. Participating brands included The Kaset Hua Hin Hotel, Zion Mobility Electric Motorcycles, Body & Mind Sahaclinic (Physical Therapy and Medical Clinic), Craft Clinic, Arcturus Clinic, and MyBliss Overnight Gel Mask, with the slogan “Goodbye dull skin, goodnight soft skin.” Also joining were Google Acquisition, Orbix — a digital asset trading platform under the Orbix Group, a subsidiary of Kasikornbank Financial Group, Aloe Nova (a premium aloe vera juice), and AppGallery.
Iris Origin SEA is now open for pre-registration from today until October 16, 2025, with rewards worth over 999 USD. Interested players can register via the official link or through the App Store, Google Play, or AppGallery.
For more updates and announcements, follow us at:
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Discord: Iris Origin SEA
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